L Zhang, Z Shao, X Li, Y Feng - International Journal of Information …, 2021 - Elsevier
While gamification has emerged as one of the most promising futuristic trends in e- commerce, how it impacts consumers' impulse buying behavior remains largely …
Gamification has recently been discovered as an excellent user engagement strategy that has the potential to improve online education, online brand engagement, and information …
Gamification, commonly defined as the use of game elements in non-game contexts, is a relatively novel term, yet it has been gaining popularity across a wide range of academic …
T Harwood, T Garry - Journal of Services Marketing, 2015 - emerald.com
Purpose–This study aims to provide empirically generated insights into a gamification approach to online customer engagement and behavior (CE and CEB). There is a …
Purpose The current research has dual motives. Firstly, this study aims to evaluate the effect of gamification on the behavioural intention (BI) of the young female consumers to use …
Many digital service providers have adopted gamification to promote customer engagement. Critical questions, however, remain about the most effective way to enhance customer …
Gamification recently attracted attention from practitioners and researchers aiming to gain understanding about gamification applicability. According to forecasts of various market …
This study investigates the effect of gamification on in-store mobile advertisement. More specifically, it investigates the effect of gamification on the inclination to act on offers gained …
Organizations are increasingly making use of gamification to enhance users' engagement with their mobile apps. However, more research into the mechanisms that facilitate user …