The trend of employing game mechanisms and techniques in non-game contexts,
gamification, has dramatically increased in recent years. Gamification can be viewed as a …

While gamification has emerged as one of the most promising futuristic trends in e-
commerce, how it impacts consumers' impulse buying behavior remains largely …

Gamification has recently been discovered as an excellent user engagement strategy that
has the potential to improve online education, online brand engagement, and information …

Gamification, commonly defined as the use of game elements in non-game contexts, is a
relatively novel term, yet it has been gaining popularity across a wide range of academic …

Purpose–This study aims to provide empirically generated insights into a gamification
approach to online customer engagement and behavior (CE and CEB). There is a …

Purpose The current research has dual motives. Firstly, this study aims to evaluate the effect
of gamification on the behavioural intention (BI) of the young female consumers to use …

Many digital service providers have adopted gamification to promote customer engagement.
Critical questions, however, remain about the most effective way to enhance customer …

Gamification recently attracted attention from practitioners and researchers aiming to gain
understanding about gamification applicability. According to forecasts of various market …

This study investigates the effect of gamification on in-store mobile advertisement. More
specifically, it investigates the effect of gamification on the inclination to act on offers gained …

Organizations are increasingly making use of gamification to enhance users' engagement
with their mobile apps. However, more research into the mechanisms that facilitate user …