Drawing on the contingency view of strategic alignment and existing risk management
paradigms, a cross-sectional study was conducted to investigate how strategic product …

New product development (NPD) is a major driver of firm growth and sustainable
competitive advantage, yet risks are intrinsic in NPD in all industries. Thus understanding …

The research investigates the effect of top management risk taking on organizational
strategic orientations and their effects on new product development (NPD) performance. By …

Although top managers' direct influence on new product development (NPD) projects may
not be evident, managers frame the conditions surrounding such projects by determining the …

This research examines the impact of New Product Development (NPD) strategy
development proficiency on new product market success. We obtained data from firms in …

Using samples of evening MBA students having considerable managerial experience, two
experiments were conducted, through which we explore the effects of organizational and …

Purpose–The purpose of this paper is to examine the relationship between strategy and
flexibility in new product development, and the operational and financial performance in the …

Taking new product development (NPD) as the unit of analysis, this study, based on
strategic fit approach, investigates the effects of NPD strategy formality and dynamic …

Purpose The principal aim of this study is to investigate the relationship between
technological, marketing, organizational and commercialization risk management on new …

This research explores the variation of new product quality and risk associated with New
Product Development (NPD) entry strategies (eg in‐house developments and joint …