Purpose Development of new products is important for firm success; however, firms often
struggle to identify the best ideas from multiple options. The purpose of this paper is to study …

Purpose–This paper aims to bring together and evaluate the reasons that have historically
been advanced to justify the heavy emphasis on innovative consumers within the general …

Purpose The purpose of this study is to explore consumer innovativeness as a personality
trait and addresses the hedonic, social, cognitive and functional motivational elements that …

The proliferation of interconnectivity and interactivity through Internet‐based technologies
enables new forms of support for new product development. This paper analyzes idea …

Idea generation appears to be a simple task, and in many ways, it is. Anyone can have a
new idea that fundamentally changes a technology, a society, or the world at large. Equally …

Existing studies on the role that strategic orientation plays in companies' innovation efforts
primarily focus on identifying the relationship between strategic orientation and innovation …

Though marketers are well aware that typical consumers have difficulty estimating the
usefulness of really new products (Hoeffler 2003), little research has focused on which …

Paradoxically, mature firms facing competition in mature markets attempt to enter new
markets, yet often pursue incremental ideas in their new product development process …

The creation and evaluation of new product ideas are crucial initial tasks in the new product
development process. Three factors influence the quality of the output of these two tasks …

The aggressive revenue growth goals of most firms point to the need for a deliberate,
systemic, and managed approach to generating game-changing new product ideas …