Artificial intelligence (AI)-enabled digital marketing is revolutionizing the way organizations
create content for campaigns, generate leads, reduce customer acquisition costs, manage …

Artificial intelligence (AI) has rapidly emerged as a transformative force in multiple sectors,
with digital marketing being a prominent beneficiary. As AI technologies continue to …

The increasing use of Artificial Intelligence (AI) in Marketing can facilitate, expand and
modify markets. AI tools and devices in marketing are deeply related to consumer behavior …

Artificial intelligence (AI) has captured substantial interest from a wide array of marketing
scholars in recent years. Our research contributes to this emerging domain by examining AI …

It cannot be denied that the world is rapidly shifted to a digital era. People are consuming
more digital content on a daily basis by spending more time online. The digital tools and …

The digital transformation fostered by the increasing leverage of artificial intelligence (AI)
has been a critical influencing factor unleashing the next wave of enterprise business …

Artificial intelligence can be defined as the simulation of human intelligence processes by
machines, which ranges across capabilities such as voice/image recognition, decision …

Tracking the customer journey has become more challenging because of the changing
marketing environment. The market is getting bigger and better, with digital markets offering …

Artificial intelligence (AI) is at the forefront of a revolution in business and society. AI affords
companies a host of ways to better understand, predict, and engage customers. Within …

Artificial intelligence based applications are emerging in a broad range of expert domains.
News about AI based solutions in medicine, industrial production processes, logistics …