ABSTRACT everal streams in literature try to explain and predict consumer behavior
towards risk reduction and, particularly, insurance. Individuals do not strictly follow economic …

Determinants of risk attitudes of individuals are of great interest in the growing area of
behavioral economics that focuses on the individual attributes, psychological or otherwise …

Risk and uncertainty are critical to human decision-making. Yet our understanding of the
underlying traits that present the foundation of decision-making remains limited. The work …

Purpose–The purpose of this paper is to explore how psychological variables are related to
real-life insurance consumption. Specifically, the authors focus on whether emotions and …

We investigate the relationship between self-reported willingness to take financial risks and
ownership of life insurance and long-term care insurance. For a representative sample of …

Consumers attitudes are both an obstacle and an advantage in the decision proccess.
Choosing to discount or ignore consumers' attitudes of a particular product or service, while …

In the last decade, extensive literature has been devoted to analyzing the asymmetric
information problem raised by Rothschild and Stiglitz (1976) to test if there is a positive …

The purpose of this paper is to provide an overview of psychological research on decision
making under risk, with an emphasis on insurance behavior. This research approach has …

This paper investigates whether an individual's emotional profile affects their insurance
decision making. We explore how the emotional reaction in conditions of ambiguity and the …

In this paper we design an experimental study to test two conventional theoretical
assumptions regarding insurance consumer decision making under uncertainty: the …