This study examines the application of artificial intelligence (AI) in marketing fast-moving
consumer goods (FMCG). Through a comprehensive literature review, key findings and …

The rise of e-commerce and the explosion of digital shopper data with the advent of
advanced Artificial Intelligence (AI) solutions are changing the landscape of retailing …

Advancements in big data analytics, IoT, and artificial intelligence (AI) have significantly
transformed marketing practices and consumer behavior. AI offers promising opportunities …

The study aims to explore the transformative impact of artificial intelligence (AI) and machine
learning (ML) algorithms in marketing research, with a focus on understanding consumer …

Artificial intelligence is likely to have a significant impact on marketing strategies and
customer behaviors in the years ahead. Research in this field has grown considerably …

Due to its potential to generate favorable outcomes in diverse sectors and industries,
Artificial Intelligence (AI), and especially Machine Learning (ML), is attracting widespread …

The integration of Artificial Intelligence (AI) in marketing strategies is pivotal in the era of
digital transformation, especially inau toma tion, personalization, and forecasting. This …

The integration of Artificial Intelligence (AI) in marketing strategies is pivotal in the era of
digital transformation, especial ly inau toma tion, personalization, and forecasting. This …

This study investigates the transformative impact of artificial intelligence (AI) on marketing
communications through an evaluation research approach. Focused on enhancing …

In recent years, artificial intelligence (AI) has emerged in several areas, including
technology, industry, medicine, automobiles, education and digital marketing. AI is …