What role does attention play in decision-making? Prior research has demonstrated a link
between visual attention and value-based choice, but the direction of causality is still …

When choosing between options, such as food items presented in plain view, people tend to
choose the option they spend longer looking at. The prevailing interpretation is that visual …

When making a purchasing decision, people typically scan the available options before
deciding. Previous studies have shown that bottom-up stimulus-driven factors can influence …

How options are framed can dramatically influence choice preference. While salience of
information plays a central role in this effect, precisely how it is mediated by attentional …

Decision makers attend more to preferred choice options and to the ultimately chosen
option, but does visual attention influence preferences and choice? Several theories …

When people are faced with a decision, they tend to choose the option that draws their
attention. In recent years, correlations between attention and choice have been documented …

When making decisions, people tend to choose the option they have looked at more. An
unanswered question is how attention influences the choice process: whether it amplifies …

Decisions in front of a supermarket shelf probably involve a mix of visually available
information and associated memories—and interactions between those two. Several …

A growing recognition of the role of attention in decision-making has been driven by both the
technology of eye tracking and the development of models that explicitly incorporate …

What is the purpose of attention? One avenue of research has led to the proposal that
attention might be crucial for gathering information about the environment, while other lines …