The chapter reports on an empirical investigation into consumers' visual attention within a
UK retail (marketing) environment using mobile eye-tracking technology. Retail …

Eye-tracking offers many insights into shopping cognition by capturing proxies to attention
patterns, visual processing, and decision sequences. While lab experiments using simulated …

In the retail environment, attention is requisite to purchase, attention being the collection and
assessment of stimuli from our senses (visual stimuli are generally the most important) for …

Technological advances in eye tracking methodology have made it possible to unobtrusively
measure consumer visual attention during the shopping process. Mobile eye tracking in field …

Purpose This paper aims to test the similarity of the results of on-screen eye tracking
compared to mobile eye tracking in the context of first fixation location on stimuli …

Purpose The purpose of this paper is to identify attention, cognitive and affective responses
towards a fashion retailer's website and the behavioural outcomes when shopping online …

This chapter explains new research techniques which can help marketers to understand
how customers allocate their attention in a complex, competitive environment and to assess …

There is a battle in the supermarket isle, a battle between what the consumer wants and
what the retailer and others want her to see, and subsequently to buy. Product packages …

Identifying precisely what consumers are looking at (and by implication what they are
thinking) when they consider a web page, an image, or a hospitality environment could …

The technology to understand consumer behavior through eye tracking is becoming more
affordable and accessible. When eye tracking is applied within a retail environment …