This chapter presents an overview of social media and its application in various business
domains. Social media platforms are increasingly becoming important for business growth …

This chapter provides an overview of the challenges and benefits of social media across
various industries. The use of social media has created the highly effective communication …

Social media is a phenomenon that has transformed the interaction and communication of
individuals throughout the world. However, social media is not a new concept-it has been …

This paper discusses the role of social media in managing various aspects of life.
Management is all pervasive covering every facet of individual's life, family, work place and …

Social media has become one of the most popular applications over the Internet (Zhang, Lin,
& Wang, 2013). Social networking sites (SNSs), such as Facebook and Twitter, gain the …

Social media has incurred changes that can be seen in developing new customer centric
strategies, objectives, and goals, to realigning operations to meet the constantly changing …

This chapter provides an insight of contemporary developments in social media marketing
with special reference to the emergence of online technology and its influence upon various …

This chapter explains the overview of social media; the perspectives of social media
marketing; social media and communication management; social media competence and …

This viewpoint provides insights to anyone who is interested in researching consumer use of
social media or using social media in a managerial context. It will be particularly helpful to …

Social media gained rapid prominence within few years of its existence. It is generally the
medium to socialize and many are awed by the transformation of communications processes …