Understand the fundamentals of digital marketing and enhance your digital marketing
practice with the new edition of this essential guide, now one of the bestselling books in the …

Gain essential grounding in SEO, email marketing, social media, content marketing,
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Understanding Digital Marketing declares on its cover that it will 'demonstrate, in a practical
and comprehensive way, how to harness the power of digital media and use it to achieve the …

This streamlined seventh edition provides comprehensive, practical guidance on how
companies can get the most out of digital media and technology to meet their marketing …

Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing
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This short form textbook provides readers with a comprehensive yet concise overview of the
fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the …

The premier guide to digital marketing that works, and a solid framework for success The Art
of Digital Marketing is the comprehensive guide to cracking the digital marketing'code,'and …

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide
to creating and executing integrated digital marketing plans, combining established …

Build an effective and practical digital marketing strategy with this bestselling guide,
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An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile
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