The supermarkets retail sector in Kenya are operating in environment that is potentially
vulnerable to competitive actions and so they need effective strategies to determine the way …

Changes in the business environment are characterized by high levels of competition,
changing customer's behaviour, high firm operational costs and inadequate resources …

The purpose of the study was to assess the extent to which is differentiation strategy
influences selected supermarkets' performance in Kenya's County of Nairobi City. A …

This research study was on the various competitive strategies adopted by large supermarket
chains in Nairobi City County. The study had one objective. It seeked to establish influence …

The aim of this study was to analyze effect of in-store sales promotion on performance of
Supermarkets Kenya: A case study of Supermarkets in Nakuru East and Nakuru West Sub …

Strategy is an essential part of any effective business plan. By using an effective competitive
strategy, a company finds its industry niche and learns about its customers. Porter asserts …

Currently, the retail industry in Kenya is experiencing an exponentially increasing
competition from other industries in the same sector. Business organizations also strive to …

Strategy is an indispensable element for all competent business plans. An organization
identifies its commercial niche, studies and understands about its customer. Porter affirms …