Social media marketing

P Miller - The social media industries, 2013 - api.taylorfrancis.com
Social media are the latest Internet sensations to capture the interest of millions of people.
They join personal computers, the Internet, websites, email, cell phones and portable music …

The impact of social media on e-commerce and marketing

A Khalaf, A Radhi, M Al Mascati, M Moosa… - … Conference on Business …, 2022 - Springer
This paper reviews how social media has impacted e-commerce and marketing. Social
media has a big role today for companies and consumers. Businesses use it for …

Social media and the impact on marketing communication

B Frey, S Rudloff - 2010 - diva-portal.org
Since Internet usage has been increasing so much in the last 15 years, and particularly in
the last 10 years, many companies have found new possibilities to promote their products …

[引用][C] Social media–a moving target

LJ Coleman, K Chandler, J Gu - Journal of Marketing …, 2013 - na-businesspress.com
Today's customers are engaging with brands at many different levels-from traditional
storefronts and call centers to the Internet and social media. Currently, social media is a top …

[PDF][PDF] The coming change in social media business applications

J Gordon - Social Media Today, 2009 - crmxchange.com
Four factors are driving this trend. First, due to the rapid rise in the popularity of social media,
the number of potential customers engaged on social media sites was previously …

An exploratory study on the use of social media for social marketing

S Sharma - International Journal of Marketing and Technology, 2015 - indianjournals.com
Social media refers to the online media that allows multi-directional conversations and real
time interactions such as social networking sites (SNS), blogs, discussions forums, content …

Social media: a review

G Jain, M Sharma - … Design and Intelligent Applications: Proceedings of …, 2016 - Springer
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Realizing the value of social media requires innovative computing research

B Shneiderman, J Preece, P Pirolli - Communications of the ACM, 2011 - dl.acm.org
Realizing the value of social media requires innovative computing research Page 1 34
CommUniCations of the aCm | SepTeMBeR 2011 | Vol. 54 | no. 9 viewpoints SOCial media …

[引用][C] Social Media Marketing

AH Anjum - 2011 - Grin Verlag

Social media as a marketing tool: Opportunities and challenges

M Yadav - Indian Journal of Marketing, 2017 - samvad.sibmpune.edu.in
It has been observed that Internet technologies and web-based applications are persistently
increasing and in the current scenario, technology is more about linking people rather than …