Twenty-five years of social media: a review of social media applications and definitions from 1994 to 2019

T Aichner, M Grünfelder, O Maurer… - … , behavior, and social …, 2021 - liebertpub.com
In this article, the authors present the results from a structured review of the literature,
identifying and analyzing the most quoted and dominant definitions of social media (SM) …

How social media will impact marketing media

JN Sheth - Social media marketing: Emerging concepts and …, 2018 - Springer
Technology is ubiquitous and it is impacting society with each rapid change it undergoes
itself. We're seeing a vast transformation via the Internet and the rise of social media. In fact …

Professional and business applications of social media platforms

K Kasemsap - Social entrepreneurship: Concepts, methodologies …, 2019 - igi-global.com
This chapter provides an overview of the challenges and benefits of social media across
various industries. The use of social media has created the highly effective communication …

Social media: The good, the bad, and the ugly

YK Dwivedi, G Kelly, M Janssen, NP Rana… - Information Systems …, 2018 - Springer
The ubiquity of social media has had a profound effect on the way we communicate and is of
significant importance to society and business. Social media tools have helped break down …

Social media models, technologies, and applications: an academic review and case study

EWT Ngai, KK Moon, SS Lam, ESK Chin… - … Management & Data …, 2015 - emerald.com
Purpose In recent years, social media have attracted considerable attention. Hence, the
purpose of this paper is to conduct a critical literature review of social media research with …

[引用][C] Social media marketing: successful case studies of businesses using Facebook and Youtube with an in-depth look into the business use of Twitter

M Coon - Unpublished term project, Stanford University, 2010

Definitions, social media types, and tools

A Van Looy - Social Media Management: Using Social Media as a …, 2022 - Springer
Before discussing the multidisciplinary approach of social media in subsequent chapters,
this chapter provides the reader with a common understanding. The most important …

Towards greater understanding of social media marketing: A review

A Deshpande, A Whiting - Journal of Applied Business and …, 2016 - articlearchives.co
Marketing researchers and practitioners show significant interest in understanding the
opportunities and usage of the phenomenon of social media and its usage in marketing …

An introduction to the special issue on social media, or why this isn'ta special issue on social network (ing) sites

AM Ledbetter - Communication Monographs, 2021 - Taylor & Francis
Full article: An introduction to the special issue on social media, or why this isn’ta special issue
on social network(ing) sites Skip to Main Content Taylor and Francis Online homepage Taylor …

Social media as an emerging management tool

A Singh - FIIB Business Review, 2016 - journals.sagepub.com
This paper discusses the role of social media in managing various aspects of life.
Management is all pervasive covering every facet of individual's life, family, work place and …