Five myths and realities about using social media in your company

JC Meister, K Willyerd - People & Strategy, 2010 - go.gale.com
With Facebook now at 500 million users, it's pretty clear that social media has moved
beyond a fad of a few insiders and into the mainstream. What does the future hold for social …

Use of social media as a media promotion for small and medium enterprises

IA Riu - Information Management and Business Review, 2015 - ojs.amhinternational.com
Era of information technology extremely dynamic, fast growing as it is now, allows us to
communicate with anyone, anytime, anywhere cheaply and quickly crossed the line …

[引用][C] The 2011 social media marketing industry report

M Stelzner - Social media examiner, 2011

Social media: a catalyst for entrepreneurship and marketing

M Azhar, MJ Akhtar - South Asian Journal of Marketing & …, 2020 - indianjournals.com
Social media has revolutionized marketing, advertising, and promotional practices of
business concerns. After the advent of Web 2.0, traditional methods of marketing have …

Social media: an ill-defined phenomenon

J White, K Fu, B Benson - Online Communities and Social Computing: 5th …, 2013 - Springer
This paper questions whether and to what extent social media matches its many presumed
desirable attributes, through references to social media in the United States and China, and …

Social media marketing: Evolution and change

S Sharma, HV Verma - Social media marketing: Emerging concepts and …, 2018 - Springer
Social media refers to the online media that allows multi-directional conversations and real
time interactions. This includes social networking sites (SNS), blogs, discussions forums …

Corporate usage of social media and social networking services in the USA

WA Sodeman, LA Gibson - … MISNC 2015, Matsuyama, Japan, September 1 …, 2015 - Springer
Corporations and organizations in the United States have used social media and social
networking services (SNS) in a variety of ways since the 1970s. The Internet, mobile …

Effectiveness of social media networks as a strategic tool for organizational marketing management

O Icha - J Internet Bank Commer, 2015 - papers.ssrn.com
Social media gained rapid prominence within few years of its existence. It is generally the
medium to socialize and many are awed by the transformation of communications processes …

Social media marketing: A literature review on consumer products

A Siriwardana - Proceedings of the International Conference on …, 2020 - papers.ssrn.com
Social media is used by billions of people around the world and has fast become one of the
defining technologies of our time. Social media allows people to freely interact with others …

[引用][C] Social media marketing

MR Solomon, TL Tuten - Social Media Marketing, 2017 - SAGE Publications Ltd
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