Businesses are growing rapidly. They are using different strategies to connect customers. In
this process, marketing is the most important thing. Most people use social media, and it has …

We are delighted to announce the publication of the book, titled Contemporary Issues in
Social Media Marketing.'Social media'is a broad term used to describe websites that connect …

The purpose of this paper is to address the chasm between academic research on social
media as an expanding academic discipline and at the same time a growing marketing …

Your personal or organizational website is no longer the single source of information
available online. It is now vital that we pay attention to the increasing availability and use of …

Social media refers to online tools that make it possible for users to create content, publish,
share and communicate online. Social media use by and in organizations is a developing …

Social media has become a platform that is easily accessible to anyone with internet access.
It is growing at an explosive rate with millions of people all over the world generating and …

The article focuses on a study published in the periodical" Inc." about the usage of social
media in fast-growing corporations in the US in 2012. Topics discussed include increase in …

Purpose Despite the potential of social media in emerging markets (EMs), only a few studies
published in high-quality information systems (IS) journals that have addressed issues …

This paper will focus on explaining why entrepreneurs, other practitioners, and faculty must
understand the effects that the proper use of social media has on the success of businesses …