Human beings natural yearning for expression, communication and sharing has found a
new media and a medium. The increased penetration of Internet connections, its growing …

The era of digital marketing using the IT domain has proved to be a boon for the different
companies in their business growth and increase in sales. Social Media Marketing Platforms …

The term “Social Media” has been receiving a lot of recognition lately, however most of the
time the concept of social media has been often misconstrued or is inadequate. There are a …

Social media has risen to a great level in India since last few years. Marketers in the west
have already taken advantage of Social Media. But Indian marketers are still lagging behind …

Social media has incurred changes that can be seen in developing new customer centric
strategies, objectives, and goals, to realigning operations to meet the constantly changing …

This practical guide can help any business or organization make sense of the social media
buzz and build a successful online community. Social media can be an incredibly powerful …

This chapter provides an insight of contemporary developments in social media marketing
with special reference to the emergence of online technology and its influence upon various …

Of late social media has emerged and proved a very mind boggling, potent and powerful
tool of marketing promotion. Social media is a group of internet-based applications that …

The article focuses on the influence that social media is having on the corporate landscape.
It offers a view of recent activity in corporate social media management hiring and contrasts …

The social media era was started around ten years ago. It began with LinkedIn, which was
launched in 2003, followed by both MySpace and Facebook in 2004, YouTube in 2005, and …