Immense research is conducted on the importance and role of omni-channel integration,
which affects consumer decision-making. However, considering omni-channel integration in …

Along with the rapid development of in-store technology, multichannel service is being
shifted to omnichannel. By integrating different parallel channels, omnichannel service …

Perceived agility in luxury brands means that they provide information about changes in
customer expectations and preferences quickly and flexibly. Millennial and Z generation …

Advances in information and communication technologies (ICT) have led to the revolution in
retail industry through integrating multiple available channels to enhance seamless …

The COVID-19 pandemic has hastened the expansion of omnichannel purchasing globally
including in Thailand. This quantitative study employs the stimulus-organism-response …

Omnichannel retailing integrates multiple physical and digital customer touch points to
provide a comprehensive experience to customers. Prior research has employed diverse …

Purpose This study aims to investigate customers' personal innovativeness (PI) as an
influencing factor of omni-channel customer experience throughout pre-purchase, purchase …

Purpose The purpose of this study is to understand the antecedents of omni-channel
shopping with reference to the intention to purchase fashion products by millennials and …

This current study delves into the quality of consumer perception regarding brand channel
integration that adopts the omnichannel approach. It specifically explores the impact of …

Effect of channel integration quality on consumer responses within omni-channel retailing |
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