Exposure is not enough: Suppressing stimuli from awareness can abolish the mere exposure effect

D De Zilva, L Vu, BR Newell, J Pearson - PloS one, 2013 - journals.plos.org
Passive exposure to neutral stimuli increases subsequent liking of those stimuli–the mere
exposure effect. Because of the broad implications for understanding and controlling human …

Eliminating the mere exposure effect through changes in context between exposure and test

D de Zilva, CJ Mitchell, BR Newell - Cognition & Emotion, 2013 - Taylor & Francis
The present study examined the extent to which increased liking of exposed stimuli—the
mere exposure effect—is dependent on experiencing the stimuli in the same context in …

Mere exposure effect

RF Bornstein, C Craver-Lemley - Cognitive illusions, 2022 - taylorfrancis.com
The mere exposure effect (MEE) refers to increased liking for a stimulus that follows
repeated, unreinforced exposure to that stimulus. There have been more than 400 published …

The mere exposure effect for visual image

K Inoue, Y Yagi, N Sato - Memory & Cognition, 2018 - Springer
Mere exposure effect refers to a phenomenon in which repeated stimuli are evaluated more
positively than novel stimuli. We investigated whether this effect occurs for internally …

Mere exposure: A gateway to the subliminal

RB Zajonc - Current directions in psychological science, 2001 - journals.sagepub.com
In the mere-repeated-exposure paradigm, an individual is repeatedly exposed to a particular
stimulus object, and the researcher records the individual's emerging preference for that …

Examining effects of preconscious mere exposure: An inattentional blindness approach

G Pugnaghi, D Memmert, C Kreitz - Consciousness and Cognition, 2019 - Elsevier
An increase in affective preference for stimuli, which a person has been repeatedly exposed
to, is known as mere exposure effect. This effect has been shown for stimuli that are …

The Mere Exposure Effect and Recognition Depend on the Way You Look!* SW and JD contributed equally to this study.

S Willems, J Dedonder… - Experimental …, 2010 - econtent.hogrefe.com
In line with Whittlesea and Price (2001), we investigated whether the memory effect
measured with an implicit memory paradigm (mere exposure effect) and an explicit …

Implicit/explicit memory versus analytic/nonanalytic processing: Rethinking the mere exposure effect

BWA Whittlesea, JR Price - Memory & Cognition, 2001 - Springer
In studies of the mere exposure effect, rapid presentation of items can increase liking without
accurate recognition. The effect on liking has been explained as a misattribution of fluency …

Attentional modulation of the mere exposure effect.

Y Yagi, S Ikoma, T Kikuchi - Journal of Experimental Psychology …, 2009 - psycnet.apa.org
The mere exposure effect refers to the phenomenon where previous exposures to stimuli
increase participants' subsequent affective preference for those stimuli. This study explored …

Recognising what you like: Examining the relation between the mere-exposure effect and recognition

BR Newell, DR Shanks - European Journal of Cognitive …, 2007 - Taylor & Francis
The perceptual fluency/attributional model of the mere-exposure effect proposed by RF
Bornstein and P. D'Agostino (1992) predicts that when recognition of a previously presented …