While more and more consumers profess a desire to be environmentally-friendly, many firms
have not experienced the expected financial gains from offering green products and …

Purpose–The purpose of this paper is to understand how and why environmentally
conscious consumers rationalise their non-green purchase behaviour. Design/methodology …

Widespread societal concern that firms are disseminating false or ambiguous environmental
information has led to a growing number of customers becoming skeptical about the …

Purpose–The theory of planned behavior (TPB) served as a framework for identifying major
antecedents of everyday green purchasing behavior and for determining their relative …

The present study examines the determinants that impact customers' choices to buy
environmentally friendly products, addressing a significant gap in current scholarly research …

Why do consumers who profess to be concerned about the environment choose not to buy
greener products more regularly or even at all? This study explores how consumers' …

Within the green marketing literature, there has been a tendency to focus on the individual
when explaining green consumption behaviours (GCBs) rather than looking at the wider …

Green consumption involves comprehensive concerns that address the broad scope of
sustainability, ecosystem balance, profit‐generation and people. Identifying the factors that …

Purpose–This paper aims to achieve a better understanding of the social dimension
underlying green purchasing behavior by assessing the impact of environmental concern …

Environmental commentators have speculated, but not empirically validated, that
consumers' positive (negative) evaluation of the economy will lead to more (less) green …