New data protection regulations, eg, General Data Protection Regulation (GDPR), enforced
advertisement providers to amend their conventional approaches, enhancing users' data …

Google proposed to use Federated Learning of Cohorts (FLoC) as a replacement of third-
party cookies allowing interest-based advertising while preventing identification of individual …

Online trackers personalize ads campaigns, exponentially increasing their efficacy
compared to traditional channels. The downside of this is that thousands of mostly unknown …

Mobile advertising is emerging as a promising advertising strategy, which leverages
prescriptive analytics, location-based distribution, and feedback-driven marketing to engage …

The targeted advertising is based on preference profiles inferred via relationships among
individuals, their monitored responses to previous advertising and temporal activity over the …

Targeted advertising offers significant benefits to advertisers and in turn raises many issues,
with privacy issues dominating the list. Big data analytics is the foundation of targeted …

In the era of digital marketing, advertisements have become an indispensable part. One of
the central challenges is advertising attribution which explains the amount of contribution …

Federated recommender systems have been crucially enhanced through data sharing and
continuous model updates, attributed to the pervasive connectivity and distributed …

Online tracking has mostly been studied by passively measuring the presence of tracking
services on websites (i) without knowing what data these services collect,(ii) the reasons for …

In 2020, Google announced it would disable third-party cookies in the Chrome browser to
improve user privacy. In order to continue to enable interest-based advertising while …