In numerous aspects of digital marketing usage, India is among the top two countries in the
world. Almost all businesses currently use digital marketing. Thousands of start-up …

As per the report of Boston Consulting (BCG) and internet mobile association of India
(IAMAI) 2015, the internet population increased 25 times in the last 12 years. The …

Start-ups although small, are great contributors in any economy. Marketing being essential
function for their survival, this study aims to examine the use of digital marketing by start-up …

The start-up culture in India is right now in the boom stage with 61,400 startups registered
with DPIIT and 100 startups having achieved the coveted 'Unicorn'status. The startups that …

Purpose This study aims to explore the determinants of digital technology adoption within
micro, small and medium enterprises (MSMEs) operating in a developing economy …

Purpose: In the last decade, a massive change has occurred in marketing and advertising
industry of India. Indian market is significantly changing with the massive use of Internet and …

Background: A substantial portion of the world's population owns and utilizes computers and
mobile devices, contributing to the rapid expansion of digital advertising. Marketers swiftly …

The aim of current study is to explore the impact of digitalization on the firm performance with
the help of mediating role of smart technologies. This study used a valid and well-structured …

Digital marketing is expanding in India with rapid pace. Several Indian companies are using
digital marketing for competitive lead. Most part as decisive role is played by internet in …

The purpose of this study is to examine the current level of digital marketing adoption among
SMEs in India. It aims to assess the extent of adoption, identify challenges hindering …