Abstract Live Streaming Video (LSV) is a new form of social media-based entertainment
business which is rapidly growing in popularity. Yet little research exists on the …

Live streaming is a form of video delivery increasing in prevalence in the consumer and
commercial sectors. Its use in commercial applications has been limited to primarily large …

Livestream commerce–a business model in which retailers, influencers or celebrities sell
products and services via online video streaming-has been surging dramatically in China …

This chapter introduces the evolvement of livestreaming e-commerce in chronological order.
Considering television home shopping is the antecedent of livestreaming e-commerce, this …

With the widespread use of the Internet, many industries have developed rapidly. The
economy based on the Internet poses a significant threat to the traditional economy. Live …

The development of technology creates a new concept in trading by combining real-time
video with commercial activities known as live-streaming commerce. Livestreaming …

With the emergence of social media, live streaming change the way of conducting e-
business. We focus on investigating the relationship between live-streaming format and its …

This paper studies the live streaming strategy under multi-channel sales of the online
retailer. We analyze two traditional online sales strategies:(1) Single online strategy …

The popularity of live streaming commerce has developed extensively during the recent few
years, making live streaming commerce a popular marketing channel for companies and …

Advances in technology and current capabilities of home networks allow people to watch
their favourite shows in the comfort of their own household at any time of the day in …