The marketing is essential, it is one of the most important elements for every company that
aim to be competitive in the ongoing turbulent environment (Porter, 1989; Grönroos, 1990; …

In a hypercompetitive environment, one in which it is difficult to gain substantial competitive
advantages, it is becoming harder and harder to differentiate yourself from the rest …

This paper aims to reveal theoretical gaps that have emerged from the services marketing
mixed literature review that need more investigation and empirical evidence in modern …

The main objective of this study is to review the present marketing mix applies particularly to
the marketing. This study provides an idea to the marketers and can be used as tools to …

The contemporary marketer is a mixer of ingredients one who blends some variables to offer
customer satisfaction in an environmentally friendly way. These variables, traditionally …

Marketing mix is a well known methodology to setup the communication with your customer.
Its usage is not only for the business purposes, but everywhere, where you need to build the …

Modern society is becoming increasingly aware of the necessity to behave in a sustainable
manner which resulted in higher expectations towards sustainable practices of businesses …

In case of marketing physical goods or manufactured goods, marketers focus on 4Ps:
Product (Form and Features), Price (to be paid by consumers to the retailers), Promotions …

The paper assesses the current standing of the 4Ps Marketing Mix framework as the
dominant marketing management paradigm and identifies market developments …