Digital marketing communication involves the strategic use of various online channels and
platforms to convey messages, promote products or services, and engage with target …

Digital marketing is one of the important paces in the market for this decade. It is the time to
utilize digital marketing due to the increase in usage of internet users and Generation Z …

Gen-Z is a new face of the market. The millennial generation is getting mature, which
exhibits unique behavioral responses and marketing experts understood to respond to their …

In 1986, Sproles and Kendall defined consumer decision-making as a mental orientation
that characterizes the way consumers make choices. This is very important for marketing to …

We live in an age in which everything is digitalized. Digital marketing plays an important role
in the marketing department. It not only helps the manufacturer but also the end consumer of …

The study is very significant in completing the requirement for our program, Bachelor of
International Business (Hons) program offered by Universiti Tunku Abdul Rahman (UTAR) …

Technology has revolutionized the world and our daily lives over the years. Technological
advancements have had a wide-ranging impact on our lives, such as the dramatic shift in …

With the development of technology and the rise of information technology. Digital marketing
has evolved and opened numerous opportunities for marketers to explore and improve …

Understanding customer insights based on their buying behavior and tapping into the raw
emotions that drive Gen-Z to make a purchase has become essential to ensure the success …

The research paper mainly focus on exploring the online content and online interaction
impact on purchase intention and brand loyalty of generation Z consumers. The main …