This groundbreaking study delves into the intricate realm of digital marketing analysis, which
entails the systematic collection and scrutiny of data pertaining to digital marketing …

Understanding Digital marketing is an informative, practical and an easy to read book that
takes you on a journey into the world of Digital Advertising. It helps the reader to understand …

This literature review aims at providing a comprehensive and consolidated representation
on how Digital Transformation in Marketing has, so far, influenced value making for …

Data Science applied to Marketing has been a research interest due to competitive
advantages in business. We have applied a systematic literature review between 2010 and …

Innovative digital marketing strategies are essential for businesses to stay competitive and
reach their target audience effectively in the digital age. Augmented reality and virtual reality …

This study is limited by the lack of high-quality macro-level literature (eg, net of science).
After reviewing the literature, we decided to stop searching for new Digital Marketing …

The internet has offered marketers a new way to be more creative, resulting in more
openness and transparency in marketing. The proliferation of digital media platforms and the …

This paper delineates how telecommunications companies in Jordan can harness the power
of big data analytics to enhance their digital marketing strategies. Its role is substantial in …

Digital Marketing Analytics has become increasingly crucial in the contemporary business
landscape, especially with the advent of Big Data and Artificial Intelligence (AI). This paper …