Relation between start-ups' online social media presence and fundraising

S Yang, R Berger - Journal of Science and Technology Policy …, 2017 - emerald.com
Purpose The purpose of this study is to examine the emergences of social media such as
Facebook, Twitter and Instagram have changed the way human beings communicate and …

Does social media activity lead to more funds?–a study on Indian start-ups

N Singhal, D Kapur - Journal of Entrepreneurship in Emerging …, 2023 - emerald.com
Purpose This study aims to examine the impact of signaling through social media (SM) on
funding achieved by start-ups. Design/methodology/approach This study follows a causal …

[PDF][PDF] Social is the new financial: How startup social media activity influences funding outcomes

F Jin, A Wu, L Hitt - Academy of management …, 2017 - mackinstitute.wharton.upenn.edu
Early stage firms increasingly use social media to communicate with their target
stakeholders, such as customers and investors. In this study, we investigate whether the use …

The use of crowdfunding and social media platforms in strategic start-up communication: a big-data analysis

SY Park, BT Loo - Start-up and Entrepreneurial Communication, 2024 - taylorfrancis.com
Utilizing big-data analytics for crowdfunding platforms (eg, AngelList and Crunchbase) and
social media sites (eg, Facebook and Twitter), this study investigates the impact of social …

[HTML][HTML] Impacts of startup founders' personal and business networks on fundraising success by mediating fundraising opportunities: Moderating role of firm age

G Park, KS Kim - Journal of Open Innovation: Technology, Market, and …, 2023 - Elsevier
This study examines the effects of personal and business networks on fundraising
successes through fundraising opportunities and analyze the differences in the effects of …

Find the perfect match: the interplay among Facebook, YouTube and LinkedIn on crowdfunding success

KJ Fietkiewicz, C Hoffmann… - International Journal of …, 2018 - inderscienceonline.com
Since crowdfunding emerged as a new funding channel for entrepreneurial projects,
researchers focused on investigating factors that actually lead to crowdfunding campaign's …

Effect of social media on crowdfunding project results

A Moisseyev - 2013 - digitalcommons.unl.edu
Crowdfunding is a form of collaborative social media. Even though crowdfunding can
function without social media, this phenomenon has developed greatly with the advance of …

[PDF][PDF] An empirical study on social media conversation to increase brand awareness: Startup organization context

DK Parida, D Prasanna - Academy of Marketing Studies Journal, 2021 - researchgate.net
Socail media platforms like Facebook, Instagram, LinkedIn, Twitter and other tools to reach
consumers and facilitate conversation is known as social media marketing. The increasing …

Social Media alleviates venture capital funding inequality for women and less connected entrepreneurs

X Wang, L Wu, LM Hitt - Management Science, 2024 - pubsonline.informs.org
Start-ups are increasingly using social media to signal quality and provide information to
potential investors. However, the effectiveness of social media on venture capital (VC) …

The role of social media in nonprofit organizations' fundraising

T Elvira-Lorilla, I Garcia-Rodriguez… - Nonprofit and …, 2023 - journals.sagepub.com
This study aims to explore the effect of social media use on fundraising by nonprofit
organizations (NPOs). To do so, we analyze the accounts of 83 Spanish nongovernmental …