Enhancing Customer Experience and Sales Performance in a Retail Store Using Association Rule Mining and Market Basket Analysis

D Rajan - 2023 14th International Conference on Computing …, 2023 - ieeexplore.ieee.org
The retail business grows steadily year after year andemploys an abounding amounts of
people globally, especially with the soaring popularity of online shopping. The competitive …

Association rule mining on market basket dataset using Apriori algorithm

K Salgotra, A Tiwari, D Singhal, A Singh - AIP Conference Proceedings, 2024 - pubs.aip.org
Currently, various aspects of the Retail Industry are facilitated by Machine Learning. Using
artificial intelligence (AI) and machine learning (ML), the retail industry benefits from several …

[PDF][PDF] Enhancing customer loyalty with market basket analysis using innovative methods: a python implementation approach

AMA Zamil, A Al Adwan, TG Vasista - International Journal of …, 2020 - academia.edu
Currently, customer options have increased to purchasing grocery items either in brick and
mortar based or online stores. The challenge in retail management is to encourage …

[PDF][PDF] Efficient association rule mining for market basket analysis

A Shrivastava, R Sahu - Global Journal of e-Business & Knowledge …, 2007 - giftsociety.org
Data mining is an attitude that business actions should be based on learning, that informed
decisions are better than uninformed decisions, and that measuring results is beneficial to …

Cluster prediction model for market basket analysis: quest for better alternatives to associative rule mining approach

AA Ojugo, AO Eboka - International Journal of Artificial …, 2020 - garuda.kemdikbud.go.id
Market basket analysis seeks to apply association rule mining on the massive sales
transaction data. It yields an outcome that either aims to suppress product stock-up …

[PDF][PDF] Market basket analysis using data mining techniques

V Vijilesh, A Harini, MH Dharshini, R Priyadharshini - 2021 - academia.edu
The lifeblood of retail businesses has continuously been sales. A distributer will ne'er
assume that his customers recognize all of his offerings. But rather, he should create the …

[PDF][PDF] An overview of classification rule and association rule mining

B Srinivas, G Ramesh, SB Sriramoju - International Journal of …, 2018 - researchgate.net
In this study, we focused on how data mining can be applied in Market Basket Analysis to
identify new trend sand purchasing patterns of customers. Data Mining is the process of …

Detecting Customer Purchasing Patterns using Association Rule Mining

RU Paradkar - 2022 - norma.ncirl.ie
The market basket analysis plays a very important role in driving the business of any
organization especially in retail domain. Performing market basket analysis helps the …

Implementing Market Basket Analysis Using Eclat And Apriori Algorithm On Grocery Product Marketing Strategy

M Kansal, K Tanwar, AK Pandey… - … on Advancement in …, 2023 - ieeexplore.ieee.org
Market basket analysis is the disclosure of the associations between the items and based on
those associations it helps to analyze consumer behavior. The transactional data have been …

[PDF][PDF] Market basket analysis using machine learning algorithms

VN Reddy, PSS Reddy - International Research Journal of …, 2021 - academia.edu
Data mining is a technology that has been generally adopted by companies for gathering
information and processing it in order to make decisions. It's a branch of knowledge mining …