This paper describes the current and potential relationship between digital marketing and
artificial intelligence (AI), proposing, at the same time, ways of artificial intelligence (AI) …

This paper maps and describes the current and potential relationship between two different
scientific branches of marketing science and computer science. It examines the interaction of …

Artificial intelligence (AI) impacts numerous aspects of life in the form of smart devices and
smart applications, designed to understand consumer behaviour, needs, and preferences in …

Disruptive technologies such as the big data analytics, blockchain, Internet of Things, and
artificial intelligence have each impacted how businesses operate. The most recent example …

The increasing use of Artificial Intelligence (AI) in Marketing can facilitate, expand and
modify markets. AI tools and devices in marketing are deeply related to consumer behavior …

Artificial Intelligence (AI) is ornamental to the strategic decisions of consumers and its
competitive nature and has rapidly transformed the dynamics of the emerging digital world …

Purpose The purpose of this paper is to explore the various application of artificial
intelligence (AI) to social media and digital advertising professionals and agencies to …

This study aims to investigate the correlation between Artificial Intelligence and digital
Marketing Business and to identify the most important applications of artificial Intelligence …

This report highlights the role of AI in digital marketing to change consumer behaviour. It
relates the technical aspects of modern technology with digital marketing and their use …

Based on the theory that both manual and cognitive tasks can be replaced by Artificial
Intelligence, this study explores, using a qualitative research method, the impact of Artificial …