Nowadays, expansion in the technological achievements domain is increasingly faster and
big changes have been made in people's interconnectedness and communication with the …

Nowadays, expansion in the technological achievements domain is increasingly faster and
big changes have been made in people's interconnectedness and communication with the …

Community is a sociological rather than a marketing concept until the Internet was invented.
Today, the concept has a “socio-marketing” meaning especially with social network …

Nowadays, information technology has constantly advances with enhancing, Social media
communications that play an increasingly important role in every organization. So, social …

The aims of this paper is to reinforce the literature on the digital social networks and their
influences on the marketing Having presented and categorized the digital social, networks …

This paper deals with the topic of social networks and how it can be used for
marketing/brand communication activities to get closer to the customer and also be able to …

The digital environment in which the interests of communicating and promoting brands is
manifested, in a growing extent, exerts its influence on dynamic economic sectors, changing …

Competition in the global market is driving companies to find innovative approaches to
business. The Internet explosion resulted in the transition from physical business places …

 e model of startups has as characteristic generate an innovative business and prospects
for quick returns, which imposes new forms of interaction with the market. Another cut is in …

From Obama's success to the Arab spring, from Kolaveri Di in India to Gangnam style, social
media is omnipresent. We no longer go to the news, news finds us; we no longer visit …