Recent years, marked by the pandemic, have brought several new possibilities in
communication between organizations and customers, especially in the online environment …

Both the development of information technology and communication and the emergence of
e-business have changed existing business models. Competition is no longer focused on …

Online marketing is advertising and marketing the products or services of business over the
Internet. Online marketing relies upon websites or emails to reach to the users and it is …

No matter what field of activity a company belongs to, its task is always to be at the same
place where its consumers are. Among other places, consumers can be nowadays found …

During different time era's different methods of communications has developed and changed
the everyday life. Social media has become the way of communication in the 21 st-century …

Social media marketing is the new concept in communication with clients by application of
the new platforms of social media, commonly known as online social networks. The present …

Very quickly, internet marketing has become a revolutionary new way to market yourself.
This opened the media in a new way. Digital has shown how to effectively promote goods on …

The introduction and growth of the Internet and modern technology has had a strong
impacton the structures of companies and led to a change in the decisional processes. In the …

The purpose of this paper is to provide a careful analysis of the characteristics and evolution
of the major social media platforms used both in Romania and abroad, as well as some …