The purpose of this paper is to provide a careful analysis of the characteristics and evolution
of the major social media platforms used both in Romania and abroad, as well as some …

The topic of the thesis is" Developing a digital marketing strategy for the company" Abrau
Cosmetics". The aim of this thesis is to develop a digital marketing strategy for the company" …

We are in an age of continuous change. The development of the Internet and of the
information and communication technologies have led to important shifts in the way …

During the last decades a new channel of communication, the Internet, emerged and grew;
this has brought many opportunities for marketing. This paper analyzes aspects regarding …

Social networks are the phenomenon which transferred from everyday life onto business,
and which became a powerful tool for the promotion and client interaction. Constant …

In the 21st century, in the computer age, many of our basic habits have changed. This can
be most easily noticed on the youth who are the first to pick up the cutting edge …

We are in an age of continuous change. The development of the Internet and of the
information and communication technologies have led to important shifts in the way …

In dynamic market environment, distribution channels, marketing activities, diversification
strategies, and food quality are increasingly important. Innovation in social networking …

Until now, digital marketing has been taking an increasingly large part in overall marketing
due to its simplicity and greater accessibility. The main factor in the growth of the …

People's interest in social networks has been increasing steadily in recent years, influencing
people of all ages. In the era of technology, everyone is connected to these platforms …