[PDF][PDF] Social media as a source of market information

T Kubiak - Marketing of Scientific and Research Organizations, 2017 - sciendo.com
Nowadays information plays an important role in the development of companies. Information
constitutes the main source of building competitive advantage allowing to make a good …

[PDF][PDF] Virtual social networks and their utilization for promotion

R Stefko, P Dorcak, F Pollák - Polish Journal of Management …, 2011 - bibliotekanauki.pl
The article deals with current knowledge of social media with the focus on social networks.
Social media offer great opportunities for businesses. However, in order to use these new …

[PDF][PDF] Social media as a source of knowledge for customers and enterprises

M Zembik - Online Journal of Applied Knowledge Management, 2014 - iiakm.org
Social media (SM) is a set of tools, such as blogs, social networking sites, forums, wikis,
which enable easy communication and cooperation. A multitude and variety of these tools …

Analyzing the structure of social networks with the aim of promoting digital marketing and communication with customers

MR Sanaei - Digital Transformation, 2021 - dtj.mehralborz.ac.ir
In order to know the effective and controlled nodes as well as the density of the two networks
in order to influence the company and its control over the network and flow. Publishing …

[引用][C] Social Media Marketing in Business to Business Markets

R Paschdeka - Unpublished master's thesis). Danube University …, 2011

[HTML][HTML] Social Media

F MARKETING - Ubiquitous Marketing; Ubiquitous-Media, 2011 - filodiritto.com
Global competition, intense turbulence, high level of uncertainty and risk in businesses,
quick technological progress and high quality in customer satisfaction are the characteristics …

Ensuring a Good Fit: Fortifying Zappos' Customer Service and User Experience.

DL Cowles, JE Owens… - International Journal of …, 2013 - search.ebscohost.com
The article describes the case of Zappos, an Internet shopping website, that focuses on
customer service. The website is recognized for making shopping more enjoyable and …

[PDF][PDF] La importancia de las redes sociales en el marketing de una compañía

A Chávez, G Vásquez - Espíritu Emprendedor TES, 2016 - academia.edu
We are currently experiencing a new era of technology and marketing, where the internet
has become a fundamental part of a company's sales. Marketing has been present in …

[PDF][PDF] The importance of database marketing in social network advertising

I Gregurec, T VRANEEVI, D Damir - International journal of …, 2011 - academia.edu
The last two decades have witnessed drastic globalization achievements and technological
innovations that do not only have a major impact on the individual but have also produced …

[引用][C] COMMUNICATION AND SOCIAL MEDIA IN FASHION COMPANIES ASOS AS CASE OF STUDY

C Perez Curiel… - Prisma Social, 2017 - FUNDACION IS&D INVESTIGACION …