The Metaverse is a postulate new release of our online world with steady online 3-D digital
surroundings. The conventional advertising method transfigured into the time period …

Modern society is seeing a fast uptick in technology adaptation and incorporation. The
development of the internet and other modern devices has made it possible for systems to …

The metaverse can be defined as a seamlessly interconnected digital universe promising a
revolution in the ways how consumer brands and firms will be interacting and transacting in …

In this chapter, the main study focus will be on the emerging opportunities and challenges to
the metaverse in digital marketing domain and will provide more detailed scoping review of …

The concept of the metaverse has its origins in futuristic literature, with the development of
the internet allowing the video game industry to create virtual worlds for entertainment …

The contemporary world is witnessing a rapid surge in technological adaption and
integration. The internet and digital innovations have paved the way for more flexible …

Successful cases of using the metaverse as a promotion channel are discussed in the
article. However, States and governments have seen serious risks that need to be …

The rapid development of digital marketing in recent years has brought the virtual world
called Metaverse to the fore. In a virtual world similar to the real world, a virtual and …

Aim This study aims to introduce and explain the concept of Metaverse that almost every
industry will change and can be considered a 3D version of the Internet. In particular, the …

Metaverse areas, which have started to enter our lives since 2015, have not become
widespread because they have first taken their place in the digital world with only a few start …