On the surface, design practices and data science may not seem like obvious partners. But
these disciplines actually work toward the same goal, helping designers and product …

How Your Business Can Use the Science That Helped Win the White House The average
conversion rate—the rate at which visitors convert into customers—across the web is only …

A/B testing, also referred to as online controlled experimentation or continuous
experimentation, is a form of hypothesis testing where two variants of a piece of software are …

A/B tests, or online controlled experiments, are heavily used in industry to evaluate
implementations of ideas. While the statistics behind controlled experiments are well …

Great user experiences (UX) are essential for products today, but designing one can be a
lengthy and expensive process. With this practical, hands-on book, you'll learn how to do it …

This paper reports on novel statistical methodology, which has been deployed by the
commercial A/B testing platform Optimizely to communicate experimental results to their …

Whether it's software, a cell phone, or a refrigerator, your customer wants-no, expects-your
product to be easy to use. This fully revised handbook provides clear, step-by-step …

Improving the User Experience through Practical Data Analytics shows you how to make UX
design decisions based on data—not hunches. Authors Fritz and Berger help the UX …

Online controlled experiments, also called A/B testing, have been established as the mantra
for data-driven decision making in many web-facing companies. In recent years, there are …

This is the eBook version of the printed book. This digtial Short Cut provides a concise and
supremely useful guide to the emerging trend of User Acceptance Testing (UAT). The …