Consumers are increasingly attracted to the idea of accessing products instead of owning them. This shift is important to businesses as they pursue the growing market of consumers …
Services that let customers access goods, such as car-sharing, are gaining increasing relevance as an alternative to ownership. These access-based services allow consumers to …
S Hazée, C Delcourt… - Journal of Service …, 2017 - journals.sagepub.com
Access-based services (ABS), which grant customers limited access to goods without any transfer of ownership, are unique technology-based service innovations requiring the …
Although access-based services (ABS) offer many benefits, convincing consumers to use these service innovations remains challenging. Research suggests that contamination …
Consumer decision-making is a focal interest of consumer research and will remain important as marketplace trends, such as the growing prevalence of access-based …
A Gruen - Journal of Marketing Management, 2017 - Taylor & Francis
Within the rising access economy, products that were traditionally owned are now accessed, shared, rented or swapped. A recent research has shown that access-based consumption …
F Bardhi, GM Eckhardt - Journal of consumer research, 2012 - academic.oup.com
Access-based consumption, defined as transactions that can be market mediated but where no transfer of ownership takes place, is becoming increasingly popular, yet it is not well …
A Oyedele, P Simpson - Journal of Services Marketing, 2018 - emerald.com
Purpose This study aims to test) commercial sharing utility model of access-based consumption use in three different contexts: car-sharing, room-sharing and household …
Y Ding, HT Keh - Journal of the Academy of Marketing Science, 2017 - Springer
The services marketing literature has traditionally characterized intangibility as the most critical distinction between services and goods, but in practice service production and …