Accessing products instead of owning them is becoming increasingly popular. However,
most marketing knowledge cannot simply be transferred to access. This dissertation …

Consumer decision-making is a focal interest of consumer research and will remain
important as marketplace trends, such as the growing prevalence of access-based …

Accessing products instead of owning them is becoming increasingly popular. In case of
both types of consumption modes being available, consumers face the choice between …

Introducing access as an alternative consumption mode next to ownership constitutes a
major business model innovation. Managers need to better understand how to brand these …

Recent research has sought to identify drivers of preference for access-based consumption
over ownership. Although much of this research highlights ideological reasons consumers …

Consumers are increasingly attracted to the idea of accessing products instead of owning
them. This shift is important to businesses as they pursue the growing market of consumers …

With the rise of the sharing economy, more consumers than ever are thinking about products
not in terms of ownership, but in terms of access necessary to facilitate experiences. In this …

Access-based services (ABS)—in which consumers do not physically own material goods
but gain access to services by registering with the provider—have risen in popularity as an …

Access-based systems have been touted to allow more equitable access to consumption
opportunities, but what are their effects on felt (in) equality? To answer this, we examine …

Within the rising access economy, products that were traditionally owned are now accessed,
shared, rented or swapped. A recent research has shown that access-based consumption …