Marketing Strategies in the Hotel Industry in Kenya in the Age of Terrorism: a Study of Five Star Hotels in Nairobi

CM Mwaura - 2003 - erepository.uonbi.ac.ke
The Hotel industry in Kenya is one of the countries biggest industries. The industry employs
thousands of people and contributes to the national GDP. However recently the industry has …

Effect of Terrorism on Five Star Hotels in Nairobi, Kenya

SA Omondi - 2015 - erepository.uonbi.ac.ke
Terrorism can negatively impact growth, performance and strategies. This research study
was aimed at identifying the effects of terrorism on five star hotels in Nairobi, Kenya. The …

Terrorism and tourism in the hotel industry in Tanzania: A case of northern regions

HE Meshack, S Prusty - International Journal of Qualitative …, 2020 - inderscienceonline.com
The northern regions of Arusha, Kilimanjaro and Manyara have an incredible number of
tourists' attractions and therefore an increasing number of hotels to host guests. This paper …

Response strategies by Heritage Hotels Limited to increased competition in the tourism industry in Kenya

MO Angir - 2012 - erepository.uonbi.ac.ke
With the increasing competition that businesses especially in tourism industry face today, in
order to survive, firms have to adjust their approach to business and come up with response …

Influence of marketing strategies on attraction of international customers in the hotel industry in Nairobi, Kenya

C Wamalwa - 2014 - erepository.uonbi.ac.ke
The study sought to establish marketing strategies adopted by hotels in nairobi county as
well as their attraction of international customers. The study objective was to establish the …

Influence of terrorist activities on tourism business strategies in Kenya: a case of Malindi, Kilifi County

HPN Wakanini - 2014 - erepository.uonbi.ac.ke
The purpose of the study was to examine the influence of terrorist attacks on the tourism
sector particularly in Malindi town in Kilifi County. The study was guided by the following …

Influence of promotional marketing practices on performance of domestic tourism in Kenya: A case of county government of Nakuru

TK Kabeu - Journal of Management Info, 2019 - readersinsight.net
International tourism in Kenya has become increasingly vulnerable to international shocks,
giving rise to interest in domestic tourism as an attempt to sustain the tourism market. The …

Marketing the hotel sector in economic crisis evidence from Mauritius

P Naidoo, P Ramseook-Munhurrun… - Global Journal of …, 2010 - papers.ssrn.com
The rapid spread of the economic crisis has affected the number of international tourist
arrivals and the hotel industry in many regions of the world with dwindling occupancy rates …

[PDF][PDF] Marketing process of hotel services: case: Transcorp Hilton Hotel, Nigeria

C Williams - 2010 - theseus.fi
This thesis is to develop the business prospect of Transcorp Hilton Hotel market-ing process
for implementation of their marketing activities. This process will enable Hilton Hotel to be …

The Strategic Responses of Tourist Hotels to the changes in the Environment: A case of Tourist Hotels in Nairobi

MG Mugambi - 2003 - erepository.uonbi.ac.ke
Tourist hotel industry has been affected by the changes of environmental factors that have
taken place. One major factor whose change has heavily affected this industry is the global …