An increasing number of merchants are using online platforms to promote their products;
however, much is still unknown about how consumers behave in response to online …

The topic of online consumer behavior has been examined under various contexts over the
years. Although researchers from a variety of business disciplines have made significant …

Since the decision to adopt and become an online shopper is non random, it is likely that a
sample of Internet customers is a selected one, making non adopters an inappropriate …

A thorough understanding of online customer's purchase behavior will directly boost e-
commerce business performance. Existing studies have overtly focused on purchase …

Online intermediaries have become important information sources for consumers' purchase
decision making. However, the economic values of consumer visits to two online …

The internet of things (IoT) is rapidly becoming one of the most popular emerging
technologies in business and society. One of the major verticals that has recently begun to …

Online shopping is becoming a well-accepted way to purchase a variety of products and
services. For online shoppers, an online interactive hypertext environment enables them to …

Online retailing has been a significant part of people's daily life. Research shows that 85% of
internet users have purchased online. In China, with the increased penetration rate of …

This study examines a dual-channel supply chain structure, in which the retailer and e-
commerce platform can free ride the other's sales efforts and the e-commerce platform can …