This chapter examines three case studies in scripted programming to analyze how The CW
operates as a hybrid of a traditional broadcast network, relying on licensing revenues from …

Peer-to-Peer (P2P) streaming can be extremely effec-tive in alleviating the load on popular
servers and proxies but only if there is a sufficient level of cooperation among the peers …

Digitization and a range of accompanying innovations enabled over-the-top (OTT) platform
companies such as Netflix, Apple or Google to enter the broadcasting sector. As a response …

With the rise of online media platforms, intensified competition has forced platforms to
develop their content and even to cooperate with rival platforms. It is worth exploring the …

This chapter focuses on the topic of multiplatform distribution by media companies. Based
on the review of key literature on this topic, it presents a cost analysis for the choice of …

Donation-based markets have been implemented by many online platforms, such as live
streaming platforms. In these markets, producers provide services without mandatory …

Peer-to-peer (P2P) media streaming is widely considered as a promising platform for
delivering high quality media content at the global scale. We analyze the characteristics of …

Recently, some user-generated content (UGC) platforms have introduced shopping features
to generate additional commission-based revenue from in-app transactions. These platforms …

Peer-to-Peer (P2P) streaming systems, such as PPLive, have become a popular service with
the widespread deployment of broadband networks. However, P2P streaming systems still …

The digital content industry is rapidly growing, and many platforms host a vast amount of
content that is produced by independent producers. A major source of revenue for these …