This work focused attention on effect of strategic orientation on Food and Beverage Firms in
Enugu State. Specifically, it delved into the effect of market orientation on the market share of …

Strategic orientation guides firms to continuously deliver value to the customer to remain
relevant in a very dynamic and competitive business environment. This study explores how …

The literature review proposes the link between strategic orientations and organizational
performance is inconsistent in different contexts and implies that this link is further needed to …

The saturation of the telecommunications market has led to intense competition among firms
in Nigeria. In light of Resource-Based Theory, mobile telecommunications firms can use …

The purpose of this research was to determine the contribution of the telecommunication
sector to industrialization and to the world at large and hence the growth of a nation's …

This research aims to study the effects of strategic orientations as a broad spectrum of views
on business performance. At the micro-level, the impact of market orientation as one of the …

The objective of the study was to establish the impact of competitive strategy and
performance of telecommunication sector in Kenya; and to identify competitive strategies …

This study explored the impact of strategic orientation on organizational performance in
Jordanian telecommunications companies. In addition, it examined the mediating role of …

The objective of the study was to determine the effect of strategic orientation on the
performance of large retail stores in Nairobi. The study specifically sought to establish the …

This study addresses the issue of interrelationship between market orientation, firm
innovativeness and business performance of companies in Nigeria with specific focus on the …