[HTML][HTML] Consumers' value co-creation in sharing economy: The role of social support, consumers' ethical perceptions and relationship quality

W Nadeem, M Juntunen, F Shirazi, N Hajli - Technological Forecasting and …, 2020 - Elsevier
The ancient phenomenon of 'sharing'has become mainstream, and transformed the
traditional consumer behavior due to proliferation of online sharing economy platforms …

Do ethics drive value co-creation on digital sharing economy platforms?

W Nadeem, S Al-Imamy - Journal of Retailing and Consumer Services, 2020 - Elsevier
Purpose Sharing economy is surging and so are the consumers' ethical concerns regarding
such platforms. The current study examines the antecedents of consumers' intention to co …

The role of ethical perceptions in consumers' participation and value co-creation on sharing economy platforms

W Nadeem, M Juntunen, N Hajli, M Tajvidi - Journal of Business Ethics, 2021 - Springer
Consumers' participation on sharing economy platforms is crucial for the success of the
products, services, and companies on those platforms. The participation of consumers …

Value co-creation in a sharing economy: the end of price wars?

TC Zhang, MF Jahromi, M Kizildag - International Journal of Hospitality …, 2018 - Elsevier
The growing phenomenon of the sharing economy facilitates collaborative production and
consumption, which highlights the concept of value co-creation. The current study aims to …

Navigating through difficult times with ethical marketing: Assessing consumers' willingness-to-pay in the sharing economy

W Nadeem, S Alimamy, AR Ashraf - Journal of Retailing and Consumer …, 2023 - Elsevier
The pandemic has severely disrupted the activity and economic growth of co-working
spaces, ridesharing, couch surfing, and other services known collectively as the “sharing …

How to grow the sharing economy? Create Prosumers!

B Lang, E Botha, J Robertson… - Australasian …, 2020 - journals.sagepub.com
The sharing economy has changed many rules of business. One of those rules is the role of
the firm and–importantly–the role of consumers, who can perform two roles and become …

What makes the sharing economy successful? An empirical examination of competitive customer value propositions

TC Zhang, H Gu, MF Jahromi - Computers in Human Behavior, 2019 - Elsevier
The current study aims to identify a customer value proposition (CVP) for the sharing
economy business model and to compare the competitive advantages of CVPs in the …

Understanding key antecedents of consumer loyalty toward sharing-economy platforms: The case of Airbnb

B Kim - Sustainability, 2019 - mdpi.com
Amidst collaborative consumption and developments in information and communication
technology, the sharing economy has attracted worldwide attention, being considered …

The impact of firm innovativeness on consumer trust in the sharing economy: a moderated mediation model

R Geng, R Sun, J Li, F Guo, W Wang… - Asia Pacific Journal of …, 2022 - emerald.com
Purpose This paper examined the relationship between firm innovativeness and consumer
trust in the sharing economy. In addition, the authors examine the mediating effect of …

Value co-creation in the sharing economy: The role of quality of service provided by peer

A Akhmedova, M Mas-Machuca, F Marimon - Journal of Cleaner Production, 2020 - Elsevier
The mesh of consumer-provider roles in the sharing economy gives a new edge to issues of
service quality, customer value and loyalty. Not much is known about how platforms can …