Social media comprises communication websites that facilitate relationship forming between
users from diverse backgrounds, resulting in a rich social structure. User generated content …

In just one decade, social media have revolutionized the life of many people and thus
attracted much attention, not only from industry, but also academia. To understand how …

Social media is fundamentally changing the way people communicate, consume and
collaborate. It provides companies a new platform to interact with their customers. In …

Social media applications have been extensively used and adopted by individuals and
organisations in most aspects of daily life. Likewise, researchers have spent much effort in …

Social media provides its users with uninterrupted access to information for a variety of
matters. On the one hand, social media helps people to express themselves freely and …

In this article, the authors present the results from a structured review of the literature,
identifying and analyzing the most quoted and dominant definitions of social media (SM) …

Purpose In recent years, social media have attracted considerable attention. Hence, the
purpose of this paper is to conduct a critical literature review of social media research with …

The ubiquity of social media has had a profound effect on the way we communicate and is of
significant importance to society and business. Social media tools have helped break down …

Social media has provided endless opportunities for marketers, fuelling their desire to learn
more about their consumers through this dynamic online environment. Yet many …

This viewpoint provides insights to anyone who is interested in researching consumer use of
social media or using social media in a managerial context. It will be particularly helpful to …