Technology integration into business domains (techno-centricism) is a century old
phenomenon, though the defining technologies of decades differ by incorporated …

Technological changes have helped the methodology of execution where we can examine
the sector in addition to the manner enterprise is carried out. Productive development has …

Information technology and its implications have shown significant developments in the last
decades. The internet revolution and digital marketing have created a shrinking force on …

The evolution of artificial intelligence (AI) has drastically changed the dynamics of today's
business world. One of the most significant applications of AI is in the field of marketing …

The digital transformation led by disruptive technologies can help organizations address
numerous challenges and deliver better customer value through innovative technologies in …

Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

As marketers and consumers simultaneously adopt artificial intelligence (AI) services and
applications, the dynamic of the process of exchange between the buyer and seller in the …

The emergence of artificial intelligence (AI) has changed the dynamics of the business
world. One of the significant applications of AI is in the marketing field that helps in improved …

Artificial intelligence can be defined as the simulation of human intelligence processes by
machines, which ranges across capabilities such as voice/image recognition, decision …

This study explores the key role of artificial intelligence (AI) in changing business
development strategies in an era characterized by rapid technological progress. The goal of …