The research is aimed to understand the influence of social media in marketing on brand
awareness, which in the end influences purchase intention in the fashion industry. It uses a …

This study aims to analyze the effect of social media marketing activities, brand image, brand
awareness, and brand preference on purchase intentions of young e-commerce consumers …

The study analyzes the impact of Social Media Marketing (SMM) activities on Brand
Consciousness (BC), Brand Trust (BT) and Purchase Intention (PI) of fast fashion …

This study aims to analyze the effect of social media marketing and electronic word of mouth
on purchase intention through brand image. Methods This research is a quantitative …

The purpose of this study is to analyze the effect of Social Media Marketing on Customer
Purchase Intentions. The data used in this study were obtained directly from distributing …

Today about 2 billion people are on social media. This made social media a community of 2
billion people. This revolutionized medium of communication and marketing for the brands …

This research examines how social media marketing affects brand image, brand trust, and
purchase intention in the context of beauty centers in Jordan. The study presents a model …

Content marketing emerges as a powerful marketing tactic for the digital, rapidly changing
information world. With the development of internet technologies and the emergence of …

The purpose of this study was to analyze the relationship between Social Media Marketing
and Brand Image, Social Media Marketing relationship and Purchase Intention, Brand Image …

Social media marketing is increasing traffic, or entering a website or paying attention to an
issue through social media. Its programs usually focus on trying to create a content that can …