Data mining is an older term but is gaining importance in today's world. It is an art of
extracting hidden information from the large data sets. Sometimes it can be described as a …

Online reviews have become an important information source which are helping consumers
to decide which products to buy and also sellers to understand the buying behavior of …

Purpose Online customer reviews could shed light into their experience, opinions, feelings,
and concerns. To gain valuable knowledge about customers, it becomes increasingly …

Online customer reviews, considered as electronic word of mouth, have become very useful
in the era of e-commerce as they facilitate future purchase decisions. The present study …

Due to the continuous growth of E-Commerce platforms, more and more data is becoming
widely available. Almost every online transaction, from buying products on Amazon to …

The explosive growth of Chinese electronic market has made it possible for companies to
better understand consumers' opinion towards their products in a timely fashion through …

In the era of Big Data, with the advances in e-commerce, users, rather than producers, tend
to pioneer to express to-be-improved product features with online product reviews. Although …

In recent years, e-commerce platforms have become popular and transformed the way
people buy and sell goods. People are rapidly adopting Internet shopping due to the …

Most customers say that online reviews influence their decisions to purchase a new product.
Therefore, it is no exaggeration to say that online reviews are critical to the success of a …

Social media is becoming one of the most influential tools in this century. Users of social
media platforms generate a vast amount of content that can be used by the end user to …