The world faces continuous environmental degradation because of extreme
industrialization, construction, and overexploitation of natural resources. This degradation …

Rapid economic growth and resulting overconsumption have accelerated environmental
deterioration worldwide, prompting escalated consumption-related environmental concerns …

Purpose Using insights from theory of planned behavior (TPB), this study aims to examine
the determinants and their relative importance in predicting green buying behavior among …

Consumers are paying close attention to green products to reduce the environmental impact
on health issues. As the scope of this research, this current study focuses on determining …

The green consumption among individuals can be an effective way to minimize the negative
impact of consumption on the environment. The research related to green consumption …

Purpose Building on the theory of planned behavior (TPB), the purpose of this paper is to
understand the green buying behavior of educated millennials in India. The study also …

As environmental awareness increases, consumers tend to focus more on environmental
friendly products. The literature on green consumption has recently focused on the Asian …

The present research attempts to understand the young consumers' intention toward buying
green products in a developing nation; India. The study has used the Theory of Planned …

Sustainability of the environment has become pivotal in the modern world, and there have
been enormous efforts by the world leaders and organizations to reduce the effects of …

The present study is an attempt to examine young consumers' intention toward green
products using an extended version of the theory of planned behavior (TPB), which …