This chapter explores the use of artificial intelligence (AI) in market research and its potential
impact on the field. Discuss how AI can be used for data collection, filtering, analysis, and …

This research examines how artificial intelligence (AI) has transformed marketing analytics
and how firms perceive and communicate with customers. The main goal is to study how AI …

Artificial intelligence (AI) is a burgeoning technology, industry, and field of study. While
interest levels regarding its applications in marketing have not yet translated into …

It is important to implement artificial intelligence (AI) because it can simplify and solve
complex problems faster than humans. Because AI learns about people and their behavior …

This chapter explores how AI is transforming marketing strategies, customer segmentation,
personalized advertising, and customer relationship management (CRM). Additionally, it …

This commentary explores the implications of artificial intelligence (AI) for marketing practice
and society at large. It reviews recent findings demonstrating the importance of behavioral …

Artificial intelligence (AI) is considered one of the most disruptive technologies that have
transformed the ways businesses operate. AI-based solutions in various areas including …

The marketing industry is being disrupted right before of our eyes, and the new
technological revolution will transform our world. Artificial intelligence is set to change …

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence
for Marketing presents a tightly-focused introduction to machine learning, written specifically …

The integration of Artificial Intelligence (AI) in marketing strategies is pivotal in the era of
digital transformation, especial ly inau toma tion, personalization, and forecasting. This …