Trust is viewed as a crucial factor in social commerce due to the prominent role and
significant amount of peer-generated contents. The current study aims to investigate the …

Trust is a crucial issue in online shopping environments, but it is more important in social
commerce platforms due to the salient role of peer-generated contents. This article …

The past couple of years have witnessed the emergence of a new phenomenon known as
social commerce, which incorporates the transactional aspect of e-commerce with social …

As a new type of e-commerce, social commerce is an emerging marketing form in which
business is conducted via social networking platforms. It is playing an increasingly important …

E-commerce and social media integration are becoming increasingly popular throughout the
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …

With the spread of smartphones and the growth of Internet retailing, new possibilities for
social commerce have opened up within existing social network services (SNSs). Within …

Purpose The purpose of this paper is to explore motivations that drive consumers' purchase
intention in social commerce, and then examine whether social presence can work as a …

With the prevalence of social media and social networking, social commerce is becoming
increasingly popular in both business and research areas. As in other types of e-commerce …

Purpose New research emphasizes the importance of social communications in e-
commerce purchase decision-making processes but there are many technical and social …

Consumers are relying increasingly on social commerce for making their purchase
decisions, and e-vendors have great interests in applying social commerce features in the …