A Study on Digital Marketing and SME Performance During COVID-19: A Case Saudi SMEs

KMA Alqasa, JAA Afaneh - International Journal of eBusiness and …, 2022 - agbioforum.org
Digital marketing has become an integral aspect of business operations. Small and Medium-
Sized Enterprises (SMEs) rapidly adopt digital marketing techniques because digital …

Effect of digital marketing on the business performance of MSMES during the covid-19 pandemic: The mediating role of customer relationship management

MM Mehralian, P Khazaee - 37th Digital Marketing and Customer …, 2022 - papers.ssrn.com
This study investigated the impact of digital marketing on the business performance of micro,
small, and medium enterprises (MSMEs) during the COVID-19 pandemic taking into account …

More important than ever: Embracing digital marketing to survive COVID-19

VB Sanger, FW Jalaludin, TL Cheng… - … Education and Social …, 2021 - ojs.digitalartisan.co.id
Businesses are most susceptible to the effects of Covid-19. The implementation of social
distancing makes people limit activities outside their home, consequently sales turnover …

The effects of digital marketing implementation on online consumer in Selangor during COVID-19 pandemic

Z Zaidi, S Shukri - Management Science Letters, 2022 - growingscience.com
The COVID-19 pandemic caused significant changes in many aspects especially towards
small medium entrepreneurs (SMEs) as many of SMEs need to shut down their business …

[PDF][PDF] Leveraging Digital Innovations during External Shocks: Analyzing Social Media's Flexibility in Sustaining Jordanian SME Performance

A Al Htibat, M Alghizzawi, H Alhanatleh… - Journal of System and …, 2024 - aasmr.org
This empirical study investigates the impact of social media marketing on the business
performance of SMEs in Jordan during the COVID-19 crisis. Analysis of survey data through …

[PDF][PDF] A literature review on digital marketing strategies and its impact on batik SMEs after COVID-19 pandemic

A Mansur, E Worldailmi, W Sutrisno… - Proceedings of the 3 …, 2022 - ieomsociety.org
The pandemic has presented significant difficulties for SMEs around the world, particularly
Batik SMEs. MSME batik experienced a significant decline. There are many strategies that …

Restructuring MSMEs Businesses Through the Use of Digital Marketing as a Reflection on the Economic Impact of the Covid-19 Pandemic

F Adhitya - Journal of Digital Marketing and Halal …, 2021 - journal.walisongo.ac.id
Micro, small and medium enterprises (MSMEs) are most affected by the Covid-19 pandemic.
Therefore, the role of MSMEs is very strategic as it reduces unemployment and poverty in …

Implementation of digital marketing strategies to increase sales during the Covid-19 pandemic

AA Effendy, M Mas'adi… - Kontigensi: Jurnal Ilmiah …, 2021 - jurnal.dim-unpas.web.id
This study aims to determine the implementation of digital marketing strategies and how
effective digital marketing strategies are to increase sales during the Covid-19 pandemic …

[PDF][PDF] Utilization of digital marketing for MSME players as value creation for customers during the COVID-19 pandemic

F Redjeki, A Affandi - International Journal of Science and Society, 2021 - researchgate.net
The Covid-19 pandemic since the beginning of 2020 has changed all aspects of people's
lives. The community must start a new life adaptation where the implementation of health …

[PDF][PDF] The Intersection of Digital Marketing and Business Performance

M Alghizzawi, H Alhanatleh, ZM Alhawamdeh… - Migration …, 2023 - researchgate.net
The COVID-19 epidemic has resulted in unparalleled adversity for businesses worldwide,
particularly small and medium-sized enterprises. Consequently, the use of digital marketing …