This article is intended to serve as a primer of social media analytics. The paper explores
different dimensions of social media analytics by drawing on a review of the literature …

This article provides an overview of social media analytics for managers that seek to utilize
the practice for social media intelligence. Currently, managers are challenged to analyze an …

Social media analytics is a nascent and emerging discipline that can help organizations
formulate and implement measurement techniques for deriving insights from social media …

Evidently, online voice of customers (VoC) expressed in social media has emerged as
quality data for researchers who are willing to conduct customer-driven business …

Social media analytics is an emerging discipline that involves collecting data and
information from social media sites and formulate measurement techniques for deriving …

As a result of the availability of web-based application programming interfaces (APIs) for
social networking sites, the study of social media has become a major research and …

This book shows you how to use social media analytics to optimize your business
performance. The tools discussed will prepare you to create and implement an effective …

Social media have become ubiquitous and are playing an increasingly critical role in
society. The wide use of social media platforms has generated massive user generated …

Organizations continue to incorporate social media analytics into their routines to improve
their performance outcomes. However, industrial marketing literature is lagging in that it has …

The recent advancement in internet 2.0 creates a scope to connect people worldwide using
society 2.0 and web 2.0 technologies. This new era allows the consumer to directly connect …